Stop ratings and reviews for unreleased movies
As simple as that, open this settings only a couple days/weeks before the actual launch.
Brendan Sweeney commented
It seems like the best solution would be to not allow any ratings/reviews to be shown on the movie page until release (although I know that’s not a single world wide date, but most the movies this matters for are wide releases getting brigaded).
So a user can log, rate and review a movie at any point, if they see it at a festival or screening. Going to the user page, I’d see that review. If I’m following them, I see that review in the activity feed.
BUT, if I were to go to the movie page before the wide release date, I wouldn’t see anything. Trolls wouldn’t be able to dominate the conversation by posting when there are no legitimate reviews.
Once the wide release happens, the number of reviews spikes, all reviews are visible, and then the normal mechanisms take over as to which reviews are highlighted.
Yes, we've seen malicious "reviews" poison ratings on unreleased films via orchestrated campaigns on other sites. If something is on limited pre-release, a request to open a film for review could be an associated sub-feature (with evidence such as link to festival page etc)
Allowing these reviews allows for un-serious reviews and jokes by trolls as can be seen here: https://letterboxd.com/fillupjfry/film/dune-2019/#comment-3255554
Chris R commented
I just looked at the new Halloween film and it already has a bunch of ratings. Why is this allowed? It just encourages the trolls and attention seekers. You haven't seen the film, it's not out, so stop messing up the average rating!
[Deleted User] commented
Agreed. It's always some nonsense. Ratings and review section should be completely disabled until release. Most of the time there's an embargo and reviews aren't supposed to be out anyways.
Paul Walker commented
I get that this is tricky to do with festivals and preview screenings etc, but it's so disheartening to look on the page of an upcoming movie and see it flooded with reviews of people simply talking about the trailer or making jokes about what they think it'll be. We all know this is just an easy way to get likes because seeing entries for big name upcoming movies is very eyecatching, but it's disappointing because it causes actual reviews to be buried when the movie comes up.
This is something that seems to be growing more and more common on the website, and it's very annoying.