Expose the film-third-party DIV on the mobile site
The links work on iOS devices. From my iPad using the full site, the URL handlers for the iTunes app and Netflix app work appropriately. My iPhone uses the mobile site, where these third party links are hidden. I can't think of a reason why. I would totally LOVE to start watching a film in the Netflix app on my iPhone just by clicking a link, rather than switching apps and searching for it.